A couple of years ago I ended up having dinner and drinks with the founder of My Golf Spy and one of his writers. Among the many topics we spent time talking about was the rise of the boutique putter market. For years the putter market was dominated only by the major brands like Ping and Callaway. However, with the increased popularity of Scotty Cameron, brands like Edel and Piretti got more attention from people looking for some putter bling.
The idea of putter bling obviously flies in the face of what MGS stands for, since they obsess with being “datacratic”. In other words, they were having none of my argument that looks matter.
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