Who in their right mind would want to play golf in Death Valley during July? How about the kind of guy who thought this picture was in focus rather than realizing his brain was on the wrong side of “medium well done”.

Still, for the second year, I put rational thinking aside and participated in my fundraiser I call The Death Valley Challenge.

The fact is, it takes guts to jump into the golf ball market, but the guys behind I Need The Ball have moved their chips into the center of the table. Like many small companies, it started with loose talk amongst friends and the belief that a box of high performance golf balls shouldn’t cost more than a round of golf.