Seven 2014 Open Take-Aways
The 2014 Open is over and while it was never in doubt, I spent 5 hours watching it. What did I learn?
1) This would have been a great final day of the Open if: Had Rory only been leading by 1 or 2 strokes, this would have been a blast to watch. There were a handful of guys who played some great golf (or at least I read that, because the Network showed nearly zero shots from guys not named Rory, Rickie or Sergio). Even without the drama, the telecast provided enough shotmaking and star gazing to keep my attention for nearly the entire round.
2) David Duval has a TV future: I know he only gets the early shift but he has great insight and the fact that his life is so interesting just adds to his appeal. It will be tough to replace the guys in the booth, but I would bet a few bucks he makes his way to primetime at some point. NOTE to the Golf Channel…hire this guy NOW!
3) Nike, Adidas and Cobra were very happy: I guess this is why companies spend so much on player sponsorships because for about 5 hours these companies had their best products dominate the telecast. Rory, Rickie and Sergio are essentially 100% sponsored by Nike, Cobra and Adidas respectively, so viewers were treated to the entire line from shoes to wedges (heck, Rory carries a Nike yardage book). While all of these companies “won”, I actually think Cobra made out the best of the three but let me break it down by equipment and apparel.
-Equipment: The fact that Rory won with Nike equipment should be a big deal but I don’t think it moves the needle much. Perhaps because he struggled for a full year making the change probably hurts as much as this win helps. On the other hand, Cobra has been trying to be more than a flashy brand for years, and with the 2014 Rickie is having it really helps to make that point.
-Apparel: For 5 hours we saw the “best apparel” these companies had to offer, and frankly none of it was very impressive. Sure, they are leaps and bounds ahead of whatever Jim Furyk was wearing, but matching a blue hat to a blue shirt is nothing to write home about. Yes, they looked “fine” but compared to some of the guys wearing apparel by designer brands they looked downright boring.
Unfortunately, the major stars are locked into 100% company contracts so they have limited choice. Still it would be fun to see Rory wearing Boss, RLX, Illiac or some other designer brand. The kid is just too cool to not look sharper. With that said, Fowler was the best dressed of the three (except the hat).
4) How long before Tiger calls Butch Harmon: Seriously, you cannot dismiss what Butch has done for Rickie this year. All of the timing has been eliminated from his swing and he is contending on a regular basis (remember who used to do that?). Sure, Tiger will take away the positives, but it is time to go back to the swing that we all fell in love with (and won a bunch of tournaments).
5) Using a long putter to get relief seems unfair: This will be a moot point soon and while I don’t have issues with guys who use a long putter on the green, I do think it odd that Adam Scott was able to squeak out a few more inches from the Gorse bush simply because he carries one.
6) 12 months before I get to hear Gorse Bush is still too soon: Not sure what they are but I willing to give up grandstands if it means I never have to see one of these nasty bits of foliage. What do grandstands have to do with Gorse bushes? Well…checking in at number 7
7) How do I get a grandstand at my course: How many times have you yanked a ball only to have it kicked back by a grandstand? None? Me neither. That is not the case for Pros who routinely get great breaks because of grandstands and other man made tournament structures. Ok, now I am just bitching and Sergio absolutely meant to hit the chairs so that it would be hurled back to just off the green.
Until next year…stay clear of the Gorse!
Rory made a pretty clear case this weekend at the Open that he’s clearly “the next one”. With the exception of early Thursday, he lead the tournament from start to finish and sent a message to all those watching that when he is playing his best golf, nobody can touch him. I very much enjoy watching him play…not just how he strikes the golf ball but how he conducts himself. In this age of players controlling their image and message, when was the last time we saw a player withdraw for a “bad tooth” and then show up the following week and get up in front of the media and answer questions about it? Eldrick would never do that. Eldrick gives you nothing at his pressers. And when was the last time we saw a player end a high profile engagement in the way in which Rory did and then again get up in front of the media and answer questions about it? There is a very real soul to Rory McIlroy. Not just as a golfer but as a person and I think it’s great that he is comfortable with that publicly and shares that with us…even when perhaps it’s not to his advantage. And how about his father and “The Wager”?
McIlroy is now in a place where only two men have been in the post-Augusta era. 3 major championships at the age of 25. Jack and Eldrick are the only other 2. And where’s the media machine on this? When Eldrick did it…the Vatican announced it as the next coming of Christ. In the words of Herb Brooks, I’m tired of hearing about what a great golfer Eldrick was. His time is done. This is Rory’s time now.
In closing, Eldrick has no business playing for the Ryder Cup this year. He’s ranked #70. There are nearly 60 other American golfers in front of him who deserve the honor of Watson giving them a sweater. The Euros have the Cup. We’re trying to over to their soil and bring the Cup back. Who cares if Eldrick swings the TV rating’s needle? He simply doesn’t give us the best chance THIS YEAR to win the Cup.
I am and have always been a huge Tiger fan which is probably why I was slow to jump on the Rory bandwagon but he is slowly winning me over. We all know Tiger is not exactly transparent which is a big reason why I think Rory is so popular. With that said, you absolutly cannot leave Tiger off the Ryder Cup team unless he is in a wheelchair. He is simply too big a name and has rightly deserved a place. He is American golf.
1. Agree with the clothing comment, we can do better. Plus, in my humbled opinion, the tech clothes today aren’t as comfortable as, lets say pima cotton. We also need to work on the prices, the cost are through the roof on clothing. You stay classy America.
2. Pro’s getting breaks from man made objects. I wish I got those breaks when I played, or even bouncing one of a patrons head, sorry Ernie. I have to play by the same rules as they do, and take more penalties for lost balls, being in gorse and other unknown objects.
3. Keep up the blog work. love reading them.
“heck, Rory carries a Nike yardage book”
Hi Adam, that wasn’t a Nike made Yardage Book. My small Irish accessories company http://www.CarveOn.com made it for him and personalised it with his name, sponsor’s logo (Nike) and his web address.
If you would like to review it I could make you one. A lot of the pros on tour are using them and the feedback has been great.
Alan
hey, thanks so much for clearing that up. Yea, we would absolutly love to do a review. Shoot us an email at adam@threeguysgolf.com